Paris has the Eiffel Tower, New York the Statue of Liberty, and Gothenburg has its archipelago.
The archipelago is a string of pearls of islands off the coast to the north and south of the Göta River delta. The smaller islands to the south are part of the city of Gothenburg. You easily reach them by public transport. Simply take a bus or streetcar to Saltholmen and hop on a ferry taking you out.
The archipelago is a must-see for any Gothenburg visitor
We have designed an archipelago tour with our visitors in mind. A smörgåsbord of things that make our archipelago unique.
The focus lies on the island of Styrsö, the largest one in the southern archipelago. The walking tour will take you on a journey almost 13,000 years back in time. Back then, the island was still wholly submerged in the sea but began to emerge as part of the land rise. You will walk through our forest, four distinct settlements, and also enjoy beaches and coastline.
We’ll end it with a yummy lunch in the present day, at our local pub, Öbergska. The building has an exciting history of smuggling, strong women and entrepreneurism.
Built over two-hundred years ago, our local heritage foundation owns the building. They operate a museum, a gallery and a beautiful herb garden there. The café is operated independently, and they serve contemporary Swedish kitchen, but inspired by tastes from all over the world.
Here are a few keywords to give you an idea of the tour: ice age, stone age, bronze age, Vikings, unique nature, stunning views, and delicious food. Combined into a coherent story by Gothenburg’s favorite VIP tour guide. He has lived here for more than twenty-five years and consequently knows the island and its long history intimately. He speaks several languages, has a great sense of humor and his storytelling is legendary!
Read more about the tour here.
Contact us for more information, pricing, and booking of your tour!
Doing research, looking at images is part of the fun of getting ready for a trip
I travel a lot. In fact, as I type this, I have trips scheduled to the UK (2), the Netherlands, Switzerland (2), and the US (3) until the end of the year. Some destinations are new, others I’ve been to before. But no matter what, one of my favorite past-times is getting ready for those trips, researching online about what to do, what to expect, and – last not least – indulging in images.
Long gone (it seems) are the days when you’d venture to a local bookstore and buy a guidebook. I still have an entire bookshelf filled with guidebooks from journeys all over the world. But those books had their challenges: updates! While they’re still being produced (and manually updated every now and then), for those of us who own them, they’re quickly outdated, at least with regards to the important sections about restaurants, hotels and other more volatile information. The Colosseum will always be in Rome, but that quaint restaurant on the corner around the Fontana di Trevi? Who knows.
No matter how old-fashioned a guidebook may be: they don’t require to be online to work. Worth considering in the roaming day and age…
Instead, we use places like TripAdvisor, LonelyPlanet, Yelp or just plain good old Google to find information about the places we want to visit. I’ve been a frequent contributor on TripAdvisor, reviewing the hotels and restaurants I visit during my trips, and I often use it to find places during my own trips.
Here’s a tip though: Don’t disregard a place just because it has a few one-star reviews. Look at the reviewer. If it’s their first review, it’s likely just a one-off disgruntled customer. Disregard such reviews. instead, look at the reviews from people with dozens, hundreds of reviews even. They wouldn’t be there if they weren’t trusted contributors. Those are the views you can trust more but don’t just focus on the star-rating. What some people dislike may be exactly what you look for, e.g. casual dress v formal dress in a place.
Maps & Images
I could lose myself in pictures. I love to look at pictures from our beautiful planet. If you have an Instagram account, looking for your destination is easy using appropriate hashtags, e.g. #gothenburg. We have this amazing account here in town, a woman who takes pictures for fun, all over our city, and just looking at a couple of them (I follow her), makes me feel proud about living here, and makes me want to visit a particular corner of it. You can follow her here.
I’m not a big fan of Pinterest, but that is also a place where you can find a ton of pictures (and links) about places to visit. Or Twitter, although it tends to focus more on verbal aspects, you can follow places you’d like to visit.
I love to use maps, be it Google Earth or just any map application. It helps me get my bearings, understand where I will stay, where the best restaurants are, what is within walking range etc. It just helps me sort the world. I’m a bit OCD that way, I like a certain order. An example: a few years ago, we visited Disney World and we booked times (FastPass) for certain attractions. Our son was two-years-old at the time and the attractions he could go on, limited. So we booked them online ahead of time. What we had failed to do was make sure we could get from a) to b) in time. We learned that lesson the hard time. Don’t make the same mistake, booking a restaurant you can’t reach after that museum visit across town.
Whatever you do, take time to get ready…
It doesn’t really matter if you prefer an old-fashioned guidebook, or if you go all ‘social media’ in your preparations. In fact, none is better/worse than the other. Just different. My point is this: be sure to actually get ready, not because I don’t like to keep some of the mystery until I get there, but because part of the enjoyment of visiting a new place is anticipation. And nothing helps us build anticipation like looking at images, reading menus and maybe even meeting people online, friends to be. For all the other stuff, you can contact me. I’d be happy to help you prepare an unforgettable stay.
Good question: what if you don’t know what to expect, what to see?
In a previous post here, I underlined the importance of talking to your tour guide, to let them know what you want to see, do. This has prompted some reactions, both online, on social media, but I’ve also received an e-mail, from Paul, living in Manchester. He writes:
“…but what if I don’t know what do see, what to do in a new destination? Clearly then, a standard tour may be a better option for me, to get a flavor of what the place is all about?”
Allow me to clarify…
First a big thank you to Paul for his e-mail. I do understand your point, and tour companies selling standard tours make it very well, in destinations all over the world. I’d not want to see my post or this company as a competitor to those offerings. We’re a complement, for the most part.
If you spend a week or more at a destination, if you have plenty of time, I think those off-the-rack tours can be very valuable. We recently spent two weeks on Madeira and spent one day on one of those hop-on-hop-off buses as a means to get an overview of Funchal.
There are pros and cons to everything
But with every offer, there are pros and cons. With a standard tour, you have no choice. You’re either in, or out. You get to see things you want to see, and you’ll be dragged to see things, or do stuff you don’t care for. As I exemplified in my very first post, one of my personal pet peeves is shopping on tours. For someone else, it may be architecture, or museums, or…
Trust your guide
So what if you don’t know what to do, what to expect. Trust your guide. We’ve lived in our cities for a long time, we know what people tend to like. I’ve guided visitors through Gothenburg since 1992, and I know what people like to see, and what they will wrinkle their noses at.
The whole point of customizing is to provide that little extra. Allow me to exemplify: say you love architecture, building techniques. I could spend days just showing you different buildings here, I could show you differences in Sweden’s building standards, fire safety and even take you to homes to see how we actually live. One tiny topic, we could ‘nerd’ for days!
Any information you provide makes your tour better
I maintain: the more information you provide your guide, the better and interesting your tour will be. You don’t need to know your destination, but I presume that you do know what you like, and if you tell me to just surprise you, I can do that, too. But you’ll forfeit the right to complain about my choices… 😉
Make sense? Welcome to Gothenburg. Contact us here.
What is it with raining men or “cats and dogs” anyway? I once taught a class in Singapore, with trainees from across Asia, some whose English wasn’t as good. When suddenly faced with a downpour, I looked out the window (it was one of my first visits to Singapore, too) and – utterly amazed by the downpour exclaimed: “Look, it’s raining cats and dogs…” Some of the trainees, unaccustomed with the expression, rushed to the window, taking it literally. Imagine their disappointment when it was just water…
Gothenburg & raining = a thing
I’ve lived in Gothenburg for twenty-six years, and yes, it rains a lot here. It’s not actually as bad as our reputation claims if you look at the official statistics:
You can expect rain, more or less, every other day. That doesn’t mean it will be pouring constantly!
We don’t normally get tropical downpours here, but it’s more what we in German would call “Landregen”(steady rain) and a drizzle, annoying but you hardly even need an umbrella. Rain also feels different in summer and winter. Summer rains are calmer, it’s not usually windy so it’s just raining.
In the winter, when it’s also blowing with gale force winds, our rains are like something taken from a Hollywood movie, horizontal and coming right at you. Still, not bucket loads, but don’t bring an umbrella. It.Just.Does.Not.Work!
Instead, people here wear “oil garments”, at least on the islands. They’re not quite as practical in the city, but a waterproof coat with a hoodie, and you’re good to go.
So what do you do?
Loads! We have so many amazing museums, from our city museum where they often tackle historically sensitive topics, to our famous art museum with exhibits that focus on the “Nordic Light” (more later) to our Design museum, the Universeum with its amazing aquarium, or why not the Volvo museum?
Museum visits can be added at any time when the weather turns sour. If it’s a short rain (we usually track weather radar around here and have a pretty good idea how bad it will be), you go for a Swedish “fika”, i.e. coffee/tea and cake and enjoy a break. Or you could go shopping, or you could catch a movie (we show most movies in the original language, so always plenty of English spoken movies to see)
Sometimes, it’s raining for days…
Let’s not despair. It’s not ideal. I agree. When I studied Nordic culture at the University of Zurich, one of our professors told us that research in the Nordics showed that visitors who enjoyed good weather on their first visit, would always return, addicted by the Nordic light, which is quite unique and which as inspired artists for centuries. On the flip side, those who had bad weather would never return. So yeah, bad weather up here means darker days, the walls of buildings are wet and dark, and it’s easy to get the impression that this is a depressing place. We share that across all the Nordic destinations. It’s part of our DNA.
However, that doesn’t mean there aren’t things to do. Dress properly and I promise you that a visit to a forest for a walk (less rain under its canopy). I promise you, the smells will make you feel quite relaxed and, depending on the month, we might even find mushrooms.
A visit to the ocean…
Or, you take that raincoat of yours for a walk to the coast. The worse the weather, the more impressive it can be. A storm around here is rarely dangerous (unless you’re acting recklessly), but visually impressive. Sitting on a public transport ferry that’s rocking in the waves, drinking coffee, or walking along almost overflowing jetties and beaches, watching waves crash against the boulders out west. Trust me, it’s an unforgettable experience, and you’ll completely forget that it’s raining around you.
Rain can be annoying, but at the end, there’s always a rainbow…
Sure, we all wish that our destinations were always sunny. It’s why so many of us travel to the Mediterranean in the summer. I get that. But that’s just not what we have up here. Instead, we offer lush greenery you don’t find in many other places. You can’t live here without embracing the rain.
And we know that after each downpour or drizzle, there’s a chance to see a rainbow, and that’s always something to look forward to!
Coming to Gothenburg means expecting rain. But I promise you, I’ll make sure you’ll want to come back again, despite what research says! Feel free to contact me to learn more.
I moved to Gothenburg in 1992 to study at the university here, one of the largest ones in Sweden with almost 50,000 students. It’s also home to some really large multinational companies.
I had little knowledge about the city I’d chosen to move to. I should’ve known there was something special about this place. It’s a uniquely friendly city.
Allow me to explain why. I hope to be able to welcome you in person soon, to show you just how deserved this honorary title is.
The 1990s – Sweden’s friendliest Swedish city, year after year
Back then, the Swedish tourist office conducted annual surveys of cities in this country and year after year, Gothenburg was considered the most friendly one. Why? With regards to other Swedes, I believe it has to do with our language (or dialect if you prefer). The local accent is considered “friendly” and “welcoming”, funny even. To make a finer point, when Disney and other filmmakers dub their movies into Swedish, the comic relief characters always speak our dialect, while the villains are from the north or south and the heroes from the capital region. This is annoying and extremely stereotyping, but that’s how we are perceived: funny and well, funny is friendly, right? Gothenburg humor is also a bit of a national treasure. We have this weird tradition to name our buildings with double-entendre names, often including a pun.
E.g. we call the HQ of our local electricity company “Elysée palace”, a pun for how expensive it was to build, comparing it to the French presidential residence. However, “el-lyse” is also Swedish for electric light. A classic Gothenburg pun.
Gothenburg is an open, welcoming city
We have always been a city built by immigrants, from the very beginning, when German, Scottish, and Dutch engineers dug the trenches into the moor that was on site where the city stands, they poled the entire old city to make sure the houses don’t sink into the clay underneath. This wasn’t the ideal place to build a city, and we still pay a high price for everything that needs digging, because of the clay.
Therefore, we have always had an open attitude toward visitors, immigrants. Yes, we also have fringe elements that are extremely xenophobic and racist (they are – sadly – the proof of just how welcoming the rest of us are.)
In poll after poll, Gothenburg scores as a welcoming, friendly city
This week, I read another article, this time in the UK’s Independent about Gothenburg topping a list of thirty-nine cities around the world, beating such iconic cities as New York, Chicago, Berlin, Vancouver, Sydney, and Rome. How is it possible that a city of roughly 550,000 inhabitants can beat such great cities?
I think our size is part of it. We still see tourists, visitors, and while we wait for a tram or a ferry, we strike up a conversation. We still care, and we’re curious. Not to mention that we are proud of our city, and wish to share it with the world. Unlike many large metropolitan areas where tourists are seen as a nuisance, clogging metros and buses etc.
A friendly city is also one where the pulse isn’t beating too quickly, where the pace of the city isn’t stressing visitors who’re simply taking a stroll. We have tons of cafés and great restaurants where you can enjoy great coffee, cakes, or enjoy the freshest seafood available.
When I moved to Gothenburg in 1992, it was to study. It was a different city then it is now. The wounds (scars?) after the disappeared shipyards were still gaping on the north shore of Göta River, yet there was an optimism in town, something that really appealed to me.
Gothenburg had recently been awarded the IAAF Athletics World Championships and the year 1995 proved to be pivotal for how we locals viewed our town. Perfect weather, huge crowds, and amazing competitions made those days memorable to anyone who’d been there. In the local amusement park, our tourist organization kept showing a short movie while we waited to see the city from what was then a turning viewpoint (since turned into a freefall attractions) about various parts of town, and I’ll never forget the slogan: “Göteborg, we love you!”
A rapidly changing, but friendly city
Yeah, yeah, I know, corny. BUT, us Gothenburgers really do love our city, and we hurt when things don’t go well, and we love to show her to our visitors. As a Gothenburger, I am proud of the city I live in, the progress we make, the way the skyline is changing, new business sprouting, in life-science, computer science, new buildings, including landmark Karlavagnen.
I’ve lived here, in the archipelago, for over twenty-five years, and with all the cultural happenings, the infrastructure investments (roads, railway, tunnels), and all the new food places and cafés, this is an exciting time to visit Gothenburg. On this blog, I’ll share (weekly, that’s the plan) some of my favorite places. Keep in mind, there are loads of them, there’s so much to do, which is why Condé Nast, the Guardian, the Independent and many U.S. papers keep referring to Gothenburg as a top tourist destination. Did I mention that we are really friendly here?
What about that name?
You probably wonder: Gothenburg? Göteborg? Huh? They say a dear child has many names, and our city was built by Scots, Germans, Dutch, and Swedes, so it’s no surprise that it’s been translated, just like many other great cities. In Swedish, it’s Göteborg, Gotenburg is our German name, Gotemburgo our Spanish/Italian and Gothenburg our English one, but you can also hear “Goteborg” or “Göteburg”. But don’t worry, whatever name you use is fine with us! 🙂
I’ll grant you this though, the aforementioned film uses the Swedish name. For a while, we had a mayor who insisted that we use the Swedish name, even in international marketing. The year after he retired, things slowly went back to normal and we now use Gothenburg again, mostly, but the city’s official marketing logo is still a reminder of that ‘era’, although I like their twist on it, using the internationally mostly inexistent “ö” and turn it into a call to action: GO to Gothenburg!
I moved to Gothenburg twenty-six years ago to study. I’m still here, and I love my hometown. I’ve learned a lot about our history, culture, and I know a great many places to visit. I’ve been showing people around here for as long as I’ve lived here. I’d love to show you around, too, virtually, here on this blog, and personally, during a visit.
I’ll add photos here, too, but let me finish with a tip of someone who uploads the most beautiful pictures of our town on Instagram, daily. Don’t miss her account: https://www.instagram.com/goagoteborg/
Meanwhile, if you have questions, feel free to reach out to us. Any tips on what to write about? Suggestions are welcome.