We need to talk about “Swedish Fika”
“Swedish Fika” is the biggest tourist trap a visitor to our country can walk into. Why? Because it’s nothing but a four-letter-word and fancy marketing.
“Swedish Fika” is the biggest tourist trap a visitor to our country can walk into. Why? Because it’s nothing but a four-letter-word and fancy marketing.
Paris has the Eiffel Tower, New York the Statue of Liberty, and Gothenburg has its archipelago. The archipelago is a string of pearls of islands

Doing research, looking at images is part of the fun of getting ready for a trip I travel a lot. In fact, as I type

Good question: what if you don’t know what to expect, what to see? In a previous post here, I underlined the importance of talking to

“It’s raining men, hallelujah!” – If only, right? What is it with raining men or “cats and dogs” anyway? I once taught a class in

Gothenburg, a friendly city I moved to Gothenburg in 1992 to study at the university here, one of the largest ones in Sweden with

“Göteborg, we love you!” When I moved to Gothenburg in 1992, it was to study. It was a different city then it is now. The