We need to talk about “Swedish Fika”
“Swedish Fika” is the biggest tourist trap a visitor to our country can walk into. Why? Because it’s nothing but a four-letter-word and fancy marketing.
“Swedish Fika” is the biggest tourist trap a visitor to our country can walk into. Why? Because it’s nothing but a four-letter-word and fancy marketing.
Paris has the Eiffel Tower, New York the Statue of Liberty, and Gothenburg has its archipelago. The archipelago is a string of pearls of islands

100+ tips for places to see and things to do. Having moved here decades ago, I was highly interested in this country and the region.

Last week, I had the privilege of guiding a group of VIP travelers for a couple of days. Distinguished individuals, well educated and widely traveled,

Good question: what if you don’t know what to expect, what to see? In a previous post here, I underlined the importance of talking to

Your tour guide isn’t clairvoyant, probably… Greetings from Seoul, where I am currently on a business trip, doing research for a coming novel. I thought