Why #Gothenburg keeps ranking as a friendly city… #tourism #GothenburgTours

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Gothenburg,  a friendly city

 

Gothenburg, an open, welcoming, a friendly city, her eyes focused on the west, the open sea.
Gothenburg, an open, welcoming, a friendly city, her eyes focused on the west, the open sea.

I moved to Gothenburg in 1992 to study at the university here, one of the largest ones in Sweden with almost 50,000 students. It’s also home to some really large multinational companies.

 

I had little knowledge about the city I’d chosen to move to.  I should’ve known there was something special about this place. It’s a uniquely friendly city.

Allow me to explain why. I hope to be able to welcome you in person soon, to show you just how deserved this honorary title is.

The 1990s – Sweden’s friendliest Swedish city, year after year

Back then, the Swedish tourist office conducted annual surveys of cities in this country and year after year, Gothenburg was considered the most friendly one. Why? With regards to other Swedes, I believe it has to do with our language (or dialect if you prefer). The local accent is considered “friendly” and “welcoming”, funny even. To make a finer point, when Disney and other filmmakers dub their movies into Swedish, the comic relief characters always speak our dialect, while the villains are from the north or south and the heroes from the capital region. This is annoying and extremely stereotyping, but that’s how we are perceived: funny and well, funny is friendly, right? Gothenburg humor is also a bit of a national treasure. We have this weird tradition to name our buildings with double-entendre names, often including a pun.

The headquarters of our local electricity company, Göteborg Energi. We call it "Elyséepalatset"
The headquarters of our local electricity company, Göteborg Energi, “Elyséepalatset”

E.g. we call the HQ of our local electricity company “Elysée palace”, a pun for how expensive it was to build, comparing it to the French presidential residence. However, “el-lyse” is also Swedish for electric light. A classic Gothenburg pun.

Gothenburg is an open, welcoming city

Gothenburg's trams or street cars are a feature of our city life. And many a friendship has begun waiting for the next tram.
Gothenburg’s trams or streetcars are a feature of our city life. And many a friendship has begun waiting for the next tram.

We have always been a city built by immigrants, from the very beginning, when  German, Scottish, and Dutch engineers dug the trenches into the moor that was on site where the city stands, they poled the entire old city to make sure the houses don’t sink into the clay underneath. This wasn’t the ideal place to build a city, and we still pay a high price for everything that needs digging, because of the clay.

Therefore, we have always had an open attitude toward visitors, immigrants. Yes, we also have fringe elements that are extremely xenophobic and racist (they are – sadly – the proof of just how welcoming the rest of us are.)

In poll after poll, Gothenburg scores as a welcoming, friendly city

These days, Gothenburg is also a welcoming place for the LGBT community, one of two locations for this year's EuroPride. Love is love, right?
These days, Gothenburg is also a welcoming place for the LGBT community, one of two locations for this year’s EuroPride. Love is love, right?

This week, I read another article, this time in the UK’s Independent about Gothenburg topping a list of thirty-nine cities around the world, beating such iconic cities as New York, Chicago, Berlin, Vancouver, Sydney, and Rome. How is it possible that a city of roughly 550,000 inhabitants can beat such great cities?

I think our size is part of it. We still see tourists, visitors, and while we wait for a tram or a ferry, we strike up a conversation. We still care, and we’re curious. Not to mention that we are proud of our city, and wish to share it with the world. Unlike many large metropolitan areas where tourists are seen as a nuisance, clogging metros and buses etc.

A friendly city is also one where the pulse isn’t beating too quickly, where the pace of the city isn’t stressing visitors who’re simply taking a stroll. We have tons of cafés and great restaurants where you can enjoy great coffee, cakes, or enjoy the freshest seafood available.

Welcome to Gothenburg, my beautiful and exciting hometown #travel #tourism #Sweden

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“Göteborg, we love you!”

When I moved to Gothenburg in 1992, it was to study. It was a different city then it is now. The wounds (scars?) after the disappeared shipyards were still gaping on the north shore of Göta River, yet there was an optimism in town, something that really appealed to me.

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The official logo of the 5th IAAF World Championships

Gothenburg had recently been awarded the IAAF Athletics World Championships and the year 1995 proved to be pivotal for how we locals viewed our town. Perfect weather, huge crowds, and amazing competitions made those days memorable to anyone who’d been there. In the local amusement park, our tourist organization kept showing a short movie while we waited to see the city from what was then a turning viewpoint (since turned into a freefall attractions) about various parts of town, and I’ll never forget the slogan: “Göteborg, we love you!”

A rapidly changing, but friendly city

Yeah, yeah, I know, corny. BUT, us Gothenburgers really do love our city, and we hurt when things don’t go well, and we love to show her to our visitors. As a Gothenburger, I am proud of the city I live in, the progress we make, the way the skyline is changing, new business sprouting, in life-science, computer science, new buildings, including landmark Karlavagnen.

The Gothenburg archipelago at dawn
The Gothenburg archipelago at dawn. Photo: Hans M Hirschi

I’ve lived here, in the archipelago, for over twenty-five years, and with all the cultural happenings, the infrastructure investments (roads, railway, tunnels), and all the new food places and cafés, this is an exciting time to visit Gothenburg. On this blog, I’ll share (weekly, that’s the plan) some of my favorite places.  Keep in mind, there are loads of them, there’s so much to do, which is why Condé Nast, the Guardian, the Independent and many U.S. papers keep referring to Gothenburg as a top tourist destination. Did I mention that we are really friendly here?

What about that name?

You probably wonder: Gothenburg? Göteborg? Huh? They say a dear child has many names, and our city was built by Scots, Germans, Dutch, and Swedes, so it’s no surprise that it’s been translated, just like many other great cities. In Swedish, it’s Göteborg, Gotenburg is our German name, Gotemburgo our Spanish/Italian and Gothenburg our English one, but you can also hear “Goteborg” or “Göteburg”. But don’t worry, whatever name you use is fine with us! 🙂

Gothenburg Official Tourism logo
Gothenburg Official Tourism logo

I’ll grant you this though, the aforementioned film uses the Swedish name. For a while, we had a mayor who insisted that we use the Swedish name, even in international marketing.  The year after he retired, things slowly went back to normal and we now use Gothenburg again, mostly, but the city’s official marketing logo is still a reminder of that ‘era’, although I like their twist on it, using the internationally mostly inexistent “ö” and turn it into a call to action: GO to Gothenburg!

This blog

I moved to Gothenburg twenty-six years ago to study. I’m still here, and I love my hometown. I’ve learned a lot about our history, culture, and I know a great many places to visit. I’ve been showing people around here for as long as I’ve lived here. I’d love to show you around, too, virtually, here on this blog, and personally, during a visit.

I’ll add photos here, too, but let me finish with a tip of someone who uploads the most beautiful pictures of our town on Instagram, daily. Don’t miss her account: https://www.instagram.com/goagoteborg/

Meanwhile, if you have questions, feel free to reach out to us. Any tips on what to write about? Suggestions are welcome.