Gothenburg on your own? Buy our easy DIY guide!

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It includes over 100 tips for places to see and things to do.

I’ve lived here since 1992 and having moved here highly interested in this country and the region, I travel a lot, and I’ve been to a great many places. I’ve helped visitors discover Gothenburg and the west coast ever since. I know a thing or two about the area. While my speciality is to guide people with very distinct tastes and the highest demands, I understand that there is a market for other types of tours, from walking tours of an hour or two, to hop-on-hop-off tours etc. All good.

“I’m a backpacker…” or “I just don’t need a guide”

Spring is in the air, and the sun is shining.
Spring is in the air, and the sun is shining.

I hear you. I’m not unlike you. I love to discover places on my own. Not always, but sometimes. A couple of years ago, heading to Madeira, we got in touch with a local guide who’d put together a list of his fifty personal favorites. With that list we were able to prepare for an amazing vacation, all by ourselves.

I figured, why not provide a list of my personal favorites as well. And not just include sights, but also include a couple of personal favorites when it comes to hotels, restaurants, cultural places, even sporting arenas. And I’ve been to each and everyone, so I know what I’m getting you into… Although, with sports, there’s no guarantee your team will win!

100+ places, and it’s yours if you want it.

The cover page of the guide
The cover page of the guide

In this first edition, there are over one hundred places listed. Some you’ll see in five or ten minutes, others might take you weeks. Some are within the city, some are almost 200 km away. Still West Sweden. It’s a large country.

Some are expensive, some are dirt cheap, free even. I think there’s plenty for most people. And here’s how it works. Send me a donation of your choice and you’ll automatically be sent to a page where you can download the twenty-five-page document. Super easy and convenient. And you don’t need a PayPal account for this to work. Any credit card will do.

So why would anyone still need a guide?

Easy! A lot of people don’t want to sieve through a ton of information, read tourist guides, etc. Also, they want to be able to ask questions, learn details about each site. Sometimes I don’t know the answer, but I know where and how to find it, in a timely fashion, while the guest enjoys their stay.

Most of my guests will simply tell me about their interests, likes, and dislikes and they trust me to prepare a tour that will satisfy those expectations and hopefully exceed them. To prepare for every guest individually takes time, and that time needs to be paid for somehow, hence a higher cost than for an off-the-rack tour which requires no preparation, as it’s the same, every time.

I hope you’ll enjoy this guide. As always, if you have questions, don’t hesitate to call me.

Getting ready for a trip… is half the fun! #GothenburgTours #Gothenburg #tourism #Sweden

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Doing research, looking at images is part of the fun of getting ready for a trip

I travel a lot. In fact, as I type this, I have trips scheduled to the UK (2), the Netherlands, Switzerland (2), and the US (3) until the end of the year. Some destinations are new, others I’ve been to before. But no matter what, one of my favorite past-times is getting ready for those trips, researching online about what to do, what to expect, and – last not least – indulging in images.

Guidebooks

Guidebooks, I used to buy one for most of my trips. These days? I'd rather use my phone. But that isn't practical everywhere.
Guidebooks, I used to buy one for most of my trips. These days? I’d rather use my phone. But that isn’t practical everywhere.

Long gone (it seems) are the days when you’d venture to a local bookstore and buy a guidebook. I still have an entire bookshelf filled with guidebooks from journeys all over the world. But those books had their challenges: updates! While they’re still being produced (and manually updated every now and then), for those of us who own them, they’re quickly outdated, at least with regards to the important sections about restaurants, hotels and other more volatile information.  The Colosseum will always be in Rome, but that quaint restaurant on the corner around the Fontana di Trevi? Who knows.

No matter how old-fashioned a guidebook may be: they don’t require to be online to work. Worth considering in the roaming day and age…

Online guides

Instead, we use places like TripAdvisor, LonelyPlanet, Yelp or just plain good old Google to find information about the places we want to visit. I’ve been a frequent contributor on TripAdvisor, reviewing the hotels and restaurants I visit during my trips, and I often use it to find places during my own trips.

Here’s a tip though: Don’t disregard a place just because it has a few one-star reviews. Look at the reviewer. If it’s their first review, it’s likely just a one-off disgruntled customer. Disregard such reviews. instead, look at the reviews from people with dozens, hundreds of reviews even. They wouldn’t be there if they weren’t trusted contributors. Those are the views you can trust more but don’t just focus on the star-rating. What some people dislike may be exactly what you look for, e.g. casual dress v formal dress in a place.

Maps & Images

This is where I live, or a good twenty minute walk from my house, on the very west coast of our small island, looking back. Now you tell me it doesn't make you want to see this for yourself?
This is where I live, or a good twenty minute walk from my house, on the very west coast of our small island, looking back. Now you tell me it doesn’t make you want to see this for yourself?

I could lose myself in pictures. I love to look at pictures from our beautiful planet. If you have an Instagram account, looking for your destination is easy using appropriate hashtags, e.g. #gothenburg. We have this amazing account here in town, a woman who takes pictures for fun, all over our city, and just looking at a couple of them (I follow her), makes me feel proud about living here, and makes me want to visit a particular corner of it. You can follow her here.

I’m not a big fan of Pinterest, but that is also a place where you can find a ton of pictures (and links) about places to visit. Or Twitter, although it tends to focus more on verbal aspects, you can follow places you’d like to visit.

I love to use maps, be it Google Earth or just any map application. It helps me get my bearings, understand where I will stay, where the best restaurants are, what is within walking range etc. It just helps me sort the world. I’m a bit OCD that way, I like a certain order. An example: a few years ago, we visited Disney World and we booked times (FastPass) for certain attractions. Our son was two-years-old at the time and the attractions he could go on, limited. So we booked them online ahead of time. What we had failed to do was make sure we could get from a) to b) in time. We learned that lesson the hard time. Don’t make the same mistake, booking a restaurant you can’t reach after that museum visit across town.

Whatever you do, take time to get ready…

It doesn’t really matter if you prefer an old-fashioned guidebook, or if you go all ‘social media’ in your preparations. In fact, none is better/worse than the other. Just different. My point is this: be sure to actually get ready, not because I don’t like to keep some of the mystery until I get there, but because part of the enjoyment of visiting a new place is anticipation. And nothing helps us build anticipation like looking at images, reading menus and maybe even meeting people online, friends to be. For all the other stuff, you can contact me. I’d be happy to help you prepare an unforgettable stay.

#GothenburgTours: “But if I don’t know what to visit?” #tourism #gothenburg #sweden

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Good question: what if you don’t know what to expect, what to see?

In a previous post here, I underlined the importance of talking to your tour guide, to let them know what you want to see, do. This has prompted some reactions, both online, on social media, but I’ve also received an e-mail, from Paul, living in Manchester. He writes:

“…but what if I don’t know what do see, what to do in a new destination? Clearly then, a standard tour may be a better option for me, to get a flavor of what the place is all about?”

Allow me to clarify…

don't know? Let me know what interests you, and I'll take care of the rest...
There are things to see for anyone and you can get really “nerdy”, e.g. the construction of a new bridge across Sweden’s biggest river.

First a big thank you to Paul for his e-mail. I do understand your point, and tour companies selling standard tours make it very well, in destinations all over the world. I’d not want to see my post or this company as a competitor to those offerings. We’re a complement, for the most part.

If you spend a week or more at a destination, if you have plenty of time, I think those off-the-rack tours can be very valuable. We recently spent two weeks on Madeira and spent one day on one of those hop-on-hop-off buses as a means to get an overview of Funchal.

There are pros and cons to everything

But with every offer, there are pros and cons. With a standard tour, you have no choice. You’re either in, or out. You get to see things you want to see, and you’ll be dragged to see things, or do stuff you don’t care for. As I exemplified in my very first post, one of my personal pet peeves is shopping on tours. For someone else, it may be architecture, or museums, or…

Trust your guide

I've lived in Gothenburg and guided people here since 1992. I know that most people will want to see Carl Milles' famous statue of the sea god Poseidon, even if they don't even know he exists...
I’ve lived in Gothenburg and guided people here since 1992. I know that most people will want to see Carl Milles’ famous statue of the sea god Poseidon, even if they don’t even know he exists…

So what if you don’t know what to do, what to expect. Trust your guide. We’ve lived in our cities for a long time, we know what people tend to like. I’ve guided visitors through Gothenburg since 1992, and I know what people like to see, and what they will wrinkle their noses at.

The whole point of customizing is to provide that little extra. Allow me to exemplify: say you love architecture, building techniques. I could spend days just showing you different buildings here, I could show you differences in Sweden’s building standards, fire safety and even take you to homes to see how we actually live. One tiny topic, we could ‘nerd’ for days!

Any information you provide makes your tour better

I maintain: the more information you provide your guide, the better and interesting your tour will be. You don’t need to know your destination, but I presume that you do know what you like, and if you tell me to just surprise you, I can do that, too. But you’ll forfeit the right to complain about my choices… 😉

Make sense? Welcome to Gothenburg. Contact us here.

Welcome to Gothenburg, my beautiful and exciting hometown #travel #tourism #Sweden

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“Göteborg, we love you!”

When I moved to Gothenburg in 1992, it was to study. It was a different city then it is now. The wounds (scars?) after the disappeared shipyards were still gaping on the north shore of Göta River, yet there was an optimism in town, something that really appealed to me.

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The official logo of the 5th IAAF World Championships

Gothenburg had recently been awarded the IAAF Athletics World Championships and the year 1995 proved to be pivotal for how we locals viewed our town. Perfect weather, huge crowds, and amazing competitions made those days memorable to anyone who’d been there. In the local amusement park, our tourist organization kept showing a short movie while we waited to see the city from what was then a turning viewpoint (since turned into a freefall attractions) about various parts of town, and I’ll never forget the slogan: “Göteborg, we love you!”

A rapidly changing, but friendly city

Yeah, yeah, I know, corny. BUT, us Gothenburgers really do love our city, and we hurt when things don’t go well, and we love to show her to our visitors. As a Gothenburger, I am proud of the city I live in, the progress we make, the way the skyline is changing, new business sprouting, in life-science, computer science, new buildings, including landmark Karlavagnen.

The Gothenburg archipelago at dawn
The Gothenburg archipelago at dawn. Photo: Hans M Hirschi

I’ve lived here, in the archipelago, for over twenty-five years, and with all the cultural happenings, the infrastructure investments (roads, railway, tunnels), and all the new food places and cafés, this is an exciting time to visit Gothenburg. On this blog, I’ll share (weekly, that’s the plan) some of my favorite places.  Keep in mind, there are loads of them, there’s so much to do, which is why Condé Nast, the Guardian, the Independent and many U.S. papers keep referring to Gothenburg as a top tourist destination. Did I mention that we are really friendly here?

What about that name?

You probably wonder: Gothenburg? Göteborg? Huh? They say a dear child has many names, and our city was built by Scots, Germans, Dutch, and Swedes, so it’s no surprise that it’s been translated, just like many other great cities. In Swedish, it’s Göteborg, Gotenburg is our German name, Gotemburgo our Spanish/Italian and Gothenburg our English one, but you can also hear “Goteborg” or “Göteburg”. But don’t worry, whatever name you use is fine with us! 🙂

Gothenburg Official Tourism logo
Gothenburg Official Tourism logo

I’ll grant you this though, the aforementioned film uses the Swedish name. For a while, we had a mayor who insisted that we use the Swedish name, even in international marketing.  The year after he retired, things slowly went back to normal and we now use Gothenburg again, mostly, but the city’s official marketing logo is still a reminder of that ‘era’, although I like their twist on it, using the internationally mostly inexistent “ö” and turn it into a call to action: GO to Gothenburg!

This blog

I moved to Gothenburg twenty-six years ago to study. I’m still here, and I love my hometown. I’ve learned a lot about our history, culture, and I know a great many places to visit. I’ve been showing people around here for as long as I’ve lived here. I’d love to show you around, too, virtually, here on this blog, and personally, during a visit.

I’ll add photos here, too, but let me finish with a tip of someone who uploads the most beautiful pictures of our town on Instagram, daily. Don’t miss her account: https://www.instagram.com/goagoteborg/

Meanwhile, if you have questions, feel free to reach out to us. Any tips on what to write about? Suggestions are welcome.